Learn Digital Marketing
for free In Ranchi

The Digital Marketing Skill Development Course by Satyanarayana Foundation Trust is a free, career-oriented training program designed to empower underprivileged students with modern digital marketing skills. The course focuses on practical learning, live workshops, and real-world projects to help students become employable, freelance-ready, and self-reliant in the digital economy.

Course Syllabus Overview:

1. Foundations of Digital Marketing – Introduction, channels, Google search, websites, and basics of SEO

2. Deep Dive into Keywords & On-Page SEO – Keyword research, placement, title tags, meta descriptions, and internal linking

3. Technical SEO & Content – Site speed, mobile optimization, sitemaps, robots.txt, and content marketing

4. Off-Page SEO & Digital Marketing Channels – Backlinks, guest posting, forums, social media basics, and influencer marketing

5. Advanced On-Page SEO & Content – LSI keywords, topic clusters, E-E-A-T, and content optimization tools

6. Advanced Technical SEO – Crawl budget, schema markup, Core Web Vitals, duplicate content fixes, and navigation

7. Advanced Off-Page SEO & Local SEO – Link building, toxic backlinks, local SEO, and reputation management

8. Analytics, Tools & Future of SEO – Google Analytics, Search Console, competitor analysis, and AI in SEO

9. Paid Marketing & Email – Google Ads, Meta Ads, remarketing, and email automation

10. Analytics, Tools & Career – SEO tools, Canva tutorials, copywriting, and career/freelancing guidance

11. International SEO – Multilingual and multiregional targeting, hreflang implementation, localization, analytics, and global strategy

This course offers a complete learning pathway — from foundational SEO to global marketing — enabling students to gain hands-on experience, confidence, and the skills needed to pursue digital careers or start their own ventures.