Learn Digital Marketing
for free

The Digital Marketing Skill Development Course by Satyanarayana Foundation Trust is a free, career-oriented training program designed to empower underprivileged students with modern digital marketing skills. The course focuses on practical learning, live workshops, and real-world projects to help students become employable, freelance-ready, and self-reliant in the digital economy.

Course Syllabus Overview:

Getting Started with Digital Marketing

Introduction to digital marketing, Digital marketing channels (SEO, SEM, SMM, Email, Content), Importance of digital marketing, Understanding the customer journey, Marketing funnel stages, How search engines work (crawling, indexing, ranking), Types of SEO (on-page, off-page, technical), Google SERP layout & features

Creating and Optimizing Your First Website

 Keyword research, placement, title tags, meta descriptions, and internal linking

1. Technical SEO & Content – Site speed, mobile optimization, sitemaps, robots.txt, and content marketing

2. Off-Page SEO & Digital Marketing Channels – Backlinks, guest posting, forums, social media basics, and influencer marketing

3. Advanced On-Page SEO & Content – LSI keywords, topic clusters, E-E-A-T, and content optimization tools

4. Advanced Technical SEO – Crawl budget, schema markup, Core Web Vitals, duplicate content fixes, and navigation

5. Advanced Off-Page SEO & Local SEO – Link building, toxic backlinks, local SEO, and reputation management

6. Analytics, Tools & Future of SEO – Google Analytics, Search Console, competitor analysis, and AI in SEO

7. Paid Marketing & Email – Google Ads, Meta Ads, remarketing, and email automation

8. Analytics, Tools & Career – SEO tools, Canva tutorials, copywriting, and career/freelancing guidance

9. International SEO – Multilingual and multiregional targeting, hreflang implementation, localization, analytics, and global strategy

This course offers a complete learning pathway — from foundational SEO to global marketing — enabling students to gain hands-on experience, confidence, and the skills needed to pursue digital careers or start their own ventures.