Learn Digital Marketing

The Digital Marketing Skill Development Course by Satyanarayana Foundation Trust is a career-focused, practical training program designed to empower underprivileged students with in-demand digital skills. The course blends real-world projects, live demonstrations, and industry-relevant tools to make students job-ready, freelance-ready, and capable of building their own digital ventures.

This program follows a step-by-step learning approach — starting from core marketing fundamentals and progressing to advanced strategies in SEO, paid advertising, social media, analytics, and online business growth.

Course Syllabus Overview

Module 1: Digital Marketing Foundations
Understand how digital marketing works with real business examples, explore marketing channels, customer journey, inbound vs outbound strategies, and career opportunities in the industry.

Module 2: Website, Domain & Hosting
Learn how websites function, domain selection, hosting basics, SSL security, and how to structure a marketing-friendly website.

Module 3: WordPress Website Development
Hands-on training to build websites using WordPress, including themes, plugins, page creation, and basic SEO setup.

Module 4: Content Marketing & Copywriting
Master content strategy, copywriting techniques (AIDA, CTAs), content planning, and the use of AI tools for modern content creation.

Module 5: Search Engine Optimization (SEO)
Complete SEO training including keyword research, on-page, technical SEO, backlinks, and local SEO strategies.

Module 6: Search Engine Marketing (Google Ads)
Learn to run paid campaigns, keyword targeting, remarketing, YouTube ads, and performance tracking.

Module 7: Social Media Marketing (Organic)
Understand platform algorithms, content strategies, organic growth techniques, and analytics.

Module 8: Social Media Advertising (Paid Ads)
Gain practical knowledge of Meta Ads, audience targeting, ad creatives, budgeting, and campaign optimization.

Module 9: Email Marketing & Automation
Build email lists, create campaigns, automate workflows, and understand deliverability and compliance.

Module 10: Analytics, Tracking & Reporting
Work with Google Analytics 4, track user behavior, conversions, and create professional marketing reports.

Module 11: Canva & Creative Design
Design engaging social media creatives, ads, and branding assets using Canva with strong design principles.

Module 12: E-Commerce & Lead Funnels
Learn Shopify/WooCommerce basics, product optimization, sales funnels, and conversion strategies.

Module 13: Freelancing, Agency & Career Growth
Get guidance on freelancing platforms, client acquisition, personal branding, agency setup, and interview preparation.